Teletoon and Turner partner up to bring Cartoon Network to Canada
First it was Nickelodeon Canada, then it was Disney XD Canada, and now it’s the long awaited – Cartoon Network Canada. Teletoon and Turner Broadcasting have announced a brand new partnership that will see Teletoon and its sister channels become the exclusive home to Cartoon Network, and [adult swim] programming, alongside 2000 half hours of classic Cartoon Network, and [adult swim] content. But that’s not all, together the two have announced a brand new ad-supported digital specialty channel called… Cartoon Network! How original! How Canadian! The channel will run like the U.S. based Cartoon Network runs – in two blocks, the Cartoon Network block between 6 a.m. and 9 p.m. ET/PT, followed by an Adult Swim late-night lineup commencing at 9 p.m. ET/PT. The two animation behemoths announced this partnership as Teletoon celebrates its 15th Anniversary, and Cartoon Network celebrates its 20th. It hasn’t been confirmed, but I’d be willing to bet Corus Entertainment, and Astral Media (Teletoon’s owners) will be launching Cartoon Network on the CRTC approved “Teletoon KaPow!” broadcasting license.
The new network is set to launch later this year, and the branding will be seen across standard and high definition linear television, Video on Demand, broadband and mobile platforms. TÉLÉTOON, Quebec’s French oriented Teletoon sister will serve its audience by launching a Cartoon Network programming block, along with making programming available online, through mobile and Video on Demand. Canada joins 23 other regions in the world by adopting the CN branding. Yay, Canadian culture erosion!
I should stress, there’s no guarantee programming will be the exact same as the U.S. network – as we have seen with other brands imported up north. There is no guarantee that Bleach, or Durarara will air on this channel. The press release for this new venture stresses the licensing of Cartoon Network programming – anime fans need to realize that Cartoon Network’s only “anime” produced stuff is things like Thundercats, and Bakugan. These programming deals don’t include third party content like anime. It would be a nice way to get Fullmetal Alchemist: Brotherhood out of the ghetto that is Superchannel, but alas…
There lies the problem with the import brands. They’re just that – the brand. What we’ve gotten in Nick Canada, and the such are the not the U.S. networks, but some Canadian equivalent. That’s what erks me. Disney XD, Nickelodeon, and Cartoon Network programming is already well assimilated into the Family Channel, YTV, and Teletoon branding, so why not extend your own home grown branding rather than rely on some foreign import? Kids aren’t going to care if they watch iCarly on YTV or Nickelodeon Canada because at the end of the day all that matters is that they get to watch iCarly. In fact, I’d imagine kids in Canada are more familiar with the YTV, Family, and Teletoon branding than their U.S. alternatives, so why import them? Instead of Nickelodeon Canada, why don’t we have YTV2? Realistically, that is what Nick Canada is. It’s an admission that our Canadian branding is worthless, and I don’t think that’s right. Teletoon’s been around for 15 years in Canada, that’s exactly 15 years longer than Cartoon Network’s branding has.