Young Justice toys come to Canada, the show? Not so much

Despite universal acclaim Teletoon has not picked up the DC Comics based Young Justice animated series. The series currently airing on Cartoon Network has performed well in the ratings, and given the fact it’s mainstream comic book animation it’s bound to find its way to Teletoon (the only place left for this type of show) eventually. I hope it won’t take as long as it did for Adventure Time

Baman wants to know if you'd like to buy some Rolexs to support Tuba

However, despite this lack of a Canadian broadcast, McDonalds Canada carried on with a Young Justice promotion with Happy Meals featuring toys based on the show (this campaign also ran in the US). This is actually a bit odd for McDonalds, who has in the past dropped lines it felt wouldn’t be relevant to the Canadian market. It also doesn’t help that some of the cast of Young Justice aren’t on the A-list of comic book characters, surely leaving kids a bit confused on who these characters actually are. Anyways, here’s the commercial:

The campaign has actually ended, being replaced by toys inspired by the animated film Rio. With that said, it’s just a slightly amusing piece on how not to handle a property.

Thanks goes to commenter Marc for pointing this out in the Adventure Time comments.

The Anime Channel is dead

So, I was looking over CRTC broadcast decisions as some background for the Disney XD news post, and I noticed something that appears to have gone above everyone’s head. In the CRTC’s January 30, 2007 decision that approved the creation of Corus Entertainment’s The Anime Channel, there is this subsection in the “Issuance of the license” which states the following:

the applicant has informed the Commission in writing that it is prepared to commence operations. The undertaking must be operational at the earliest possible date and in any event no later than 36 months from the date of this decision, unless a request for an extension of time is approved by the Commission before 30 January 2010. In order to ensure that such a request is processed in a timely manner, it should be submitted at least 60 days before that date.

Corus has never shown an inclination towards launching the channel past the initial application, and as far as I know, never requested the CRTC to extend their setup period. Which, in turn means their broadcast license should be void. Which means The Anime Channel was stillborn.

Coincidentally, or not, this was around the same time period in which Corus Entertainment’s main children’s channel, YTV removed Naruto, and Bleach – the only two remaining older youth targeted anime series on the channel – from the broadcast schedule entirely.

While I was always conflicted about the possibilities of an anime channel. I always felt the channel would target a niche, and only attract the niche. However, it being stillborn, with Corus not even attempting to keep the license shows the state of Japanese animation in this country.

Where do we go from here?

YTV has become a channel that tries to serve its CRTC guidelines as a youth’s broadcaster (though it’s supposed to serve children up to 17 – Ask a seventeen year old if anything on YTV is aimed at them – you can even ask me) but it is now a family oriented channel. While that has worked for ratings, and creating a cohesive channel lineup to sell to advertisers (it’s easier to get Pampers to buy 5 commercial spots a day when the entire lineup can have parents watching) it has obviously created a large backlash within the anime community as to get family friendly, YTV had to remove any non-family friendly programming. Teenage aimed animation was one of the things to get the axe.

It’s the power of the dollar vs. ratings. Naruto could’ve been pulling in huge ratings at 9PM on Friday nights, but the channel would still cancel it because advertisers don’t care. I distinctly remember diaper commercials, and car commercials being aired in Bionix. Those are two things that the target audience of teenagers, and young adults probably wouldn’t be able to buy. It’s not relevant to them. So I can imagine advertising rates during those hours weren’t exactly expensive. Though, that is a failure on Corus Entertainment’s part. Cartoon Network treats its older youth, and young adult block, [adult swim] as a separate network entirely to advertisers so that you don’t see the likes of baby diapers being advertised in this hour.

As for Teletoon, frankly, after the events of the 90s, the channel has very much been anime anorexic, dropping most of its anime programming, and frankly has such a large commitment of programming from Nicktoons, Cartoon Network, The Hub, and original productions to air any anime. They simply don’t have the time to air it. As for Family, well most of us know that the channel’s history is 6AM/7AM broadcasts without advertisements. Clearly a sign of confidence for the future.

Beyblade Metal Fusion Marathon This Saturday

As a celebration for YTV’s Beyblade Metal Fusion Madness Contest (which includes some pretty cool swag – like the chance to be a voice actor on the show!) the channel will be premiering four new to YTV episodes of Beyblade Metal Fusion March 26 starting at 12PM EST. This replaces the current Super Anime Lineup airing on the channel for the weekend.

BMF

Beyblade Metal Fusion will have a four episode marathon this Saturday!

The four episodes premiering are the following:

12:00 PM – Episode 36: “Broken Wings”
12:30 PM – Episode 37: “Rock Scorpio’s Deadly Poison”
1:00 PM- Episode 38: “Run, Gingka”
1:30 PM – Episode 39: “Clash! The Phoenix vs. The Pegasus”

This will leave exactly 12 episodes until the second season, dubbed by Nelvana under the name “Beyblade Metal Masters” (known in Japan as “Metal Fight Beyblade: Explosion!”) could premiere on YTV. The channel, despite being the first English country to premiere Metal Fusion has fallen greatly behind international broadcasts of the show, and is in fact one of the few English speaking countries to not have finished the series run.

Interestingly, the URL for YTV’s contest has “BeybladeMMM” – which doesn’t work as an acronym for “Beyblade Metal Fusion Madness”, so I assume the contest will return when Metal Masters premieres. As a bonus for entering, viewers are greeted to the following teaser trailer:

Thanks to Mohji for saving me some time by not having me look up Zap2it listings!

Sailor Moon returns to North America in manga form

The iconic shojo heroine returns to North America after being in a decade long license hell. Kodansha USA announced today that they plan on re-releasing all of Naoko Takuechi’s Sailor Moon manga starting bi-monthly this September, with the prequel prototype series Sailor V to also see English release (Sailor Moon was previously published by Tokyopop – known as Mixx at the time). This is the first time in six years that the manga will be in print (and the first time Sailor V will ever have been published in English), and is the first time in many years that anything regarding Sailor Moon in the English speaking world has been seen.

The Kodansha USA reprint will be based on the 2003 Japanese version which featured improved art, new cover art, artist interviews and commentary, alongside condensing the series from its original 18 volume run into 12 omnibus editions.

Sailor Moon Manga

Sailor Moon chronicles the story of a highschool girl named Usagi who is one day granted the powers to fight and invading evil. Through her journeys she discovers her past, and whom she really is.

Toei Animation’s anime version of the series became a fixture on YTV for many years and in fact can be cited as one of the earliest success of anime on Canadian television. The series was big enough that YTV enlisted sister company Nelvana to pay for the English production of further episodes of the show, and movies after DiC (now part of Cookie Jar) hadn’t received much success with the US syndicated run. Afterwards the series was picked up by Cartoon Network and gained notoriety in the US. Due to reasons that have never really been explained, Toei Animation pulled the rights to the anime prior to the last season of the show, Sailor Stars, entering into English production. Since then Sailor Moon has largely been silent on the world stage. Well, until recently as the series had been licensed for distribution in Italy, and Germany, with Italy receiving a so far exclusive Nintendo DS game.

Toei Animation’s attempt at rekindling the love of the magical girl shojo genre with Pretty Cure did make it to YTV, but the series proved less than successful, and it is unlikely any further iterations of Pretty Cure will air on the channel.

Kodansha USA to Publish Sailor Moon, Sailor V Manga – Anime News Network

Adventure Time premieres on Teletoon this Sunday

Adventure Time makes its long awaited debut on Teletoon this Sunday.

After a wait that was way too long, the adventures of Finn and Jake finally premiere on Teletoon this Sunday at 6PM EST (from the week after, and onwards it will air at 6:15PM). The duo have become a staple on original network Cartoon Network in the US, as it appears their off the wall antics have struck a cord with audiences. Unsurprisingly Teletoon is hoping to emulate the success by bundling the show in a block dubbed “3 Hours of Awesome” with the following schedule:

6-6:15 p.m. ET/PT – Johnny Test
6:15-6:30 p.m. ET/PT – Adventure Time
6:30-6:45 p.m. ET/PT – Jimmy Two-Shoes
6:45-7 p.m. ET/PT – The Marvelous Misadventures of Flapjack
7-7:15 p.m. ET/PT – Johnny Test
7:15-7:30 p.m. ET/PT – Chowder
7:30-7:45 p.m. ET/PT – Jimmy Two-Shoes
7:45-8 p.m. ET/PT – Camp Lazlo
8-8:30 p.m. ET/PT – Total Drama World Tour (Adventure Time at 8 p.m. and The Marvelous Misadventures of Flapjack at 8:15 p.m. ET/PT as of May 1)
8:30 p.m. ET/PT – Stoked (Total Drama World Tour as of May 1)

Anyways, for those not entirely familiar with the show, here’s a brief summary provided by Teletoon:

The series follows Finn, the human boy with the awesome hat and his friend Jake, the wise dog, as they embark on a series of strange and unique adventures in the land of Ooo. Whether it’s an Ice King kidnapping a princess or ninjas stealing diamonds from an old man, one thing is always certain – it’s Adventure Time!

Thanks to Mohji of the forums for pointing this out.

Disney XD Canada Launches June 1st

It appears Canada will join a whole host of other countries in their EXTREME DISNEY ACTION when we’ll get our own Disney XD channel in June. The channel, set up by Disney Junior, and Family Channel parent Astral Media will presumably take the US versions Disney produced programming and air it within a reasonable time span. Disney XD in the US is home to a variety of content, from Disney Channel reruns of Phineas and Ferb, to new Marvel series, and Naruto Shipudden. The smart money is on Astral using their CRTC approved Family EXTREME broadcast license for this channel, which expires in four years. It should be noted that the Family Extreme broadcast license is for a Category 2 channel, which would put it in the same tier to the likes of Nickelodeon Canada, than say, Teletoon.

It will be interesting to see how Astral handles the channel. History shows that they’ve handled action series incredibly poorly on the Family Channel, often times sending them off to unpublicized early morning broadcasts, which in other terms means, they sent them to die. But, the ever increasing amount of Marvel animation on the US channel (a product of Disney’s takeover of the comic company) makes dumping these series to AM hours highly difficult as time slots are limited, and the popularity of the series should knock some sense into them.

But at this moment, what I’m most curious about is how this leaves Teletoon. Teletoon has an exclusive relationship with Marvel preceding the whole Disney takeover, but I would have to imagine that deal may be close to expiring. If not, I would imagine that Astral, as a co-owner of Teletoon, may want to prioritize the Marvel content, and keep newer content exclusive to XD to encourage subscription. But as I mention before, as ownership is the same there is nothing stopping content from eventually finding its way to channels like Teletoon, or Family.

Lastly, I understand some people may be waiting with bated breath on the possibility of Naruto Shipudden airing on the channel, but I’m sorry to be the bearer of bad news. Historically, Astral’s childrens’ channels simply live off of original productions, and stuff they get for low costs via their relationship with content producers such as Disney. Naruto’s a third party show on Disney XD in the US, and is handled by Viz Media, a company that Astal has never dealt with outside of the possibility of French dubs of their anime airing on Vrak.TV (which as far as I know, never occurred).

Source

Thanks to Jesse Betteridge for pointing this out to me.

Pokemon DP: Sinnoh League Victors Marathon and Zoroark: Master of Illusions on YTV This Saturday

In a belated attempt to celebrate the release of Pokemon Black & White version for the Nintendo DS (which was released the day of this writing) YTV will be airing four new back-to-back episodes of Pokemon DP: Sinnoh League Victors instead of the Super Anime Lineup next Saturday, though this is the season before the storyline actually kicks into the Black & White storyline, but hey…

12:00pm – Pokemon: DP Sinnoh League Victors “With the Easiest of Grace” NEW!
12:30pm – Pokemon: DP Sinnoh League Victors “Dealing With a Fierce Double Ditto Drama” NEW!
1:00pm – Pokemon: DP Sinnoh League Victors “Last Call, First Round” NEW!
1:30pm – Pokemon: DP Sinnoh League Victors “Opposites Interact” NEW!

Are you a Beyblade fan who is severely depressed by the lack of episodes? Well, later this month YTV will be airing a marathon of Beyblade Metal Fusion. I’ll write an article when the broadcast nears.

UPDATE

Thanks to commentator AnimeAsh, it has been brought to my attention that YTV’s Pokemon antics won’t end with this four episode marathon, but rather will continue onwards to the YTV premiere broadcast of the thirteenth Pokemon theatrical feature, Zoroark: Master of Illusions. It should be noted that while Zap2it, and other online schedules are not displaying this broadcast, it is included in YTV.com’s March Newsletter to members.

Thanks to Mohji for pointing this out.

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