When I last wrote about the newest iteration of Beyblade, there was still a lot of uncertainty regarding its western launch. For the first time ever, Toronto’s Nelvana isn’t involved in the production and distribution of the franchise. Instead, Sunrights, a subsidiary of Japanese production house d-rights (itself a subsidiary between Mitsubishi and ad agency Asatsu-DK), is handling the property. To be honest, more than a year later there’s still a lot unknown, but we now know that Beyblade Burst is sticking to Canada.
In a series profile by License! Global, Sunrights has revealed that they’re partnering with Vancouver’s Ocean Productions to create the English language version of the show. The two previously worked on the English adaptation of B-Daman Fireblast – a joint production between Ocean’s Vancouver and Calgary recording studios. On their latest project, Sunrights is quoted as saying they’re working to “ensure that children in Western markets relate to the storyline and connect with the characters.” Continue reading