Beyblade Burst’s English dub stays in Canada

beybladeburstdubWhen I last wrote about the newest iteration of Beyblade, there was still a lot of uncertainty regarding its western launch. For the first time ever, Toronto’s Nelvana isn’t involved in the production and distribution of the franchise. Instead, Sunrights, a subsidiary of Japanese production house d-rights (itself a subsidiary between Mitsubishi and ad agency Asatsu-DK), is handling the property. To be honest, more than a year later there’s still a lot unknown, but we now know that Beyblade Burst is sticking to Canada.

In a series profile by License! Global, Sunrights has revealed that they’re partnering with Vancouver’s Ocean Productions to create the English language version of the show. The two previously worked on the English adaptation of B-Daman Fireblast – a joint production between Ocean’s Vancouver and Calgary recording studios. On their latest project, Sunrights is quoted as saying they’re working to “ensure that children in Western markets relate to the storyline and connect with the characters.”

Sunrights describes the series as:

Beyblades are the most popular battle tops in the world.
Boys around the globe put their hearts and souls into fierce Beyblade battles.

Valt Aoi is a fifth-grade elementary school student who is crazy about Beyblade. Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the National Beyblade Tournament’s Final Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s national tournament.

But to get to the big leagues, he must first emerge victorious from the district tournament––no easy feat, given the tough opponents standing in his way.

Determined to win, Valt aims to make it to the championship, where he hopes to battle Shu and move on to the national tournament. As he battles, Valt broadens his circle of friends and reaches new heights. Without even realizing it, he has begun to dream of becoming the best Blader in the world.

The anime series, which is being produced by OLM, debuted on TV Tokyo in Japan on April 4 of this year. Sunrights feels the theme of Beyblade Burst is much more relatable to children than prior entries. “The previous generations of the series were much more fantastical and a bit darker, but this iteration is about competition, real sports and how to maintain your friendships, all while set in an elementary school. It is a lot lighter than the previous series.”

Like everything Beyblade, the anime is only one component of a much bigger machine. Takara Tomy’s new toyline debuted in Japan last summer, with Hasbro set to launch their version in the west next month. Hiro Morita’s Beyblade Burst manga, the inspiration for the anime, began serialization in CoroCoro Comic last July. Japanese games publisher Furyu is set to release a game based on the series on Nintendo 3DS in November. The latter two have yet to be confirmed for a western release.

Beyblade Burst is set to debut in the United States and Canada later this year. According to the License! Global article, broadcast partners are still negotiating. Both prior iterations of Beyblade aired on YTV in Canada, with Cartoon Network being the franchise’s most recent television home in the United States.

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While the west is preparing to receive the newest generation of spinning tops, Japan is looking back to the first. Takara Tomy is set to debut a line of Burst tops designed around the Bakuten Shoot Beyblade series later this year. Bakuten Shoot is the original Beyblade media franchise, originally launching in 2000 with Takao Aoki’s manga in CoroCoro Comic, with an anime adaptation by Madhouse premiering the year after. The manga is receiving a reprint in Japan. Takao Aoki is also returning to draw Bakuten Shoot Beyblade Rising, a direct sequel manga running in CoroCoro Aniki. All of this seems to be part of a “15th Beyblade Animation” anniversary initiative. Like many children’s franchises of a certain vintage, Beyblade is not only targeting today’s kids, but also yesterday’s.

  1. August 31st, 2016

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