Nelvana’s Retooled Mysticons Primed For 2017 Launch
A lot can change in the time between when a show is announced and when it hits our screens. Nelvana’s latest action series Mysticons seems to have gone through some bigger alterations than most. Originally announced in April 2013 as a partnership with The Topps Company, the show was sold as a boys action series for kids 6-11. I usually don’t point those things out, but Nelvana has shifted the target demo for Mysticons. In their newest press release announcing a global broadcast agreement with Nickelodeon, as well as a toy deal with Playmates, the Sean Jara penned series was described as being aimed at girls aged six and over. With this change came a new series description:
|New Summary||Old Summary|
|Mysticons is being developed as a half-hour, animated Girls Action series targeting girls aged 6+. The series tells the epic tale of four girls who transform into legendary warriors and undertake a mythic quest to find a magic tome known as the Codex. They must reach the Codex before Necrafa, the Queen of the Undead, gets to it first and uses it to spread darkness and destruction. The Mysticons come from different walks of life, from princess to street kid, but are brought together by fate to save the world. With their incredible magical weapons and abilities, our masked Mysticons are modern day heroines.||The original series is centered around four regular kids in the quiet suburb of Castletown who are called into action to double as a legendary line of heroes, known as Mysticons. After discovering a powerful mystical tome, the four friends transform into oath-bonded warriors who leave their regular life of homework, sports and video games to battle fire breathing dragons, evil knights and barbaric orcs, led by a trio of evil warlords set on destroying all of mankind.|
This shift seems to have come somewhat recently. As late as last November’s investor’s day meeting, Nelvana described the show as their next boys action property following Bakugan and Beyblade. They even showed a promo video and promised episode delivery later this year. Now Mysticons is set for 2017.
I have to wonder if Nelvana felt the show had a better chance at standing out if it was aimed at girls. Boys have plenty of action (and comedic action) programming to watch. Girls, on the other hand … Is Winx still a thing?