Corus and Hasbro ink deal that’ll see Hub series in Canada
Surprise, surprise, Hasbro Studios and Corus Entertainment have reached an agreement which will see Corus Entertainment’s children networks (YTV, Treehouse, Nick Canada, Teletoon, and Teletoon Retro) become the exclusive Canadian home for Hasbro Studios productions. This agreement includes series such as Transformers: Prime, GI Joe: Renegades, and My Little Pony (don’t laugh) among many others. All of these programs reside on the US based television channel, The Hub, a joint network created by Hasbro and Discovery Communications aimed towards families. The channel replaced the failed Discovery Kids in the US (Corus Entertainment launched Discovery Kids Canada, to have it replaced by Nickelodeon Canada last year).
Corus picking these series up isn’t surprising. Hasbro and Corus have a long history together, a history that includes series like Beasties/Beast Wars, Beyblade (a Nelvana production that has Hasbro as the toy license owner), to even the likes of Idaten Jump (oh don’t deny it, you remember this cross-dimensional bike race series!). The real question lies within which venue these shows will end up on. Transformers is typically something YTV has aired, and very well may air again, although there lacks a proper venue for the program outside of shoe-horning it on Saturdays. My Little Pony’s previous incarnations have aired on Teletoon, but damn if that show doesn’t just scream current YTV. GI Joe is also another toss up. While GI Joe: Sigma 6 aired in full on YTV, the more recent older youth aimed GI Joe: Resolute aired on Teletoon. The Hub in question is a lot more similar to YTV than Teletoon. Both target families with programming such as sitcom repeats, game shows, etc.
While no launch date for these series were mentioned, given the lack of them being in the December highlights, it appears they will all be 2011 series.